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I’m sure that, unless you’ve been under a rock for a couple of months, you’ve seen a trailer, read a blog, or seen a poster for the movie Cloverfeild.

Needless to say, this movie has grabbed my attention. I’ve wanted to see it since it was being called “1.18.08.” It is a monster movie, but this one is different.

Throwing together a bit of this and that, the monster is “different” and isn’t Godzilla–though I was sort of hoping it would be. In any case, this bad mother is in New York and they’re getting another beat down.

Also, the camera is much like The Blair Witch Project. (Vomit much?) Shaking and scenes of running, just like all those interesting commercials everyone’s seen. It’s told from the point-of-view of the individuals attempting to live, so they run a lot and, in all honesty, wouldn’t you too?

All I’ll say is that the monster is like an alien with babies. Yes, now go ahead and think about that one. There are babies that are coming to eat your insides. Hehehe.

Several throw-backs to older monster movies, like Godzilla, The Beast from 20,000 Fathoms, and Aliens–it has a bit of something for everyone: Especially gore. Do you like seeing people die? Awesome for you then!

Well, the real reason for this post isn’t to talk about the movie.. It’s to discuss the online hype this movie is causing. Google the movie and go anywhere but the movie website. There are clues and guesses everywhere from everyone about what the monster is. People have drawn it. People say they have family members that designed it. The actors weren’t even supposed to know what it looked like till they watched the damn movie.

The most important thing is the few blog posts started late last year about the movie. Bloggers coming out and posting that this movie is a documentary of what happened over a year ago.

Now, we all know that this isn’t true, but what a concept!

Hire bloggers and have them get the hype going online. Get them to convince a couple of people and those people will tell others and so forth. Before too long, you’ll have everyone talking about it!

Hollywood should take notice: Instead of celebrity bloggers, studios should hire bloggers to add more mystery and intrigue to their upcoming titles.